A crisis almost always brings a unique set of challenges for companies and institutions. During a crisis, a company’s leadership team immediately receives well-intended but unsolicited advice from all corners, resulting in disjointed thinking and lack of clear strategy. The organization generally continues to function but at varying levels of success depending on the type of distraction or event. Once dusted off, operational crisis management plans may conflict with crisis communication best practices. Sales, earnings, revenues and relationships can all suffer due to a number of operational and reputational challenges.

The goal in any crisis is to preserve your organization’s business and reputation. How do you do that? You STRIVE.